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Customer Lifetime Value Calculator
Estimate simple customer lifetime value from average order value, purchase frequency and customer lifespan.
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The tool is intentionally simple. Open an answer only when you need it.
How does this tool work?
- Enter average order value.
- Enter purchases per year and average customer lifespan.
- Optionally add gross margin to see an estimated gross-profit CLV as well.
Is this predictive CLV?
No. This is a simple planning estimate based on the values you enter, not a predictive model.
Why include gross margin?
Revenue CLV shows customer revenue. Applying gross margin gives a rougher view of gross profit generated across the customer lifespan.
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