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Lead Conversion Rate Calculator
Calculate your lead-to-customer conversion rate and work out how many leads a target needs.
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The tool is intentionally simple. Open an answer only when you need it.
How does this tool work?
- Enter total leads and customers won.
- Optionally enter a customer target.
- See current conversion rate and the lead volume implied by that target.
What counts as a converted lead?
Use the outcome that matters to you, usually a customer or won deal, and keep the same definition when comparing periods.
Is a higher conversion rate always better?
Not by itself. Lead quality, deal value, sales cycle and acquisition cost also matter.
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