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Campaign ROI & ROAS Calculator
Compare campaign spend with attributed commercial value and calculate ROI and return on ad spend.
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The tool is intentionally simple. Open an answer only when you need it.
How does this tool work?
- Enter campaign spend.
- Enter the commercial value you intentionally want to compare with that spend.
- See ROI, ROAS and net return while keeping the value definition explicit.
What is the difference between ROI and ROAS?
ROAS divides attributed value by spend. ROI subtracts spend first, then divides the net return by spend.
Can I use pipeline value?
You can, but label it clearly. Pipeline is potential value and should not be presented as collected revenue or cash.
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