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UTM Builder
Build a campaign URL with source, medium, campaign, content and term parameters without formatting mistakes.
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Complete the fields on the left. The result becomes the focus of the workspace when it is ready.
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UTM parameters in a campaign URL
For example, adding source=newsletter, medium=email and campaign=spring_sale to https://example.com/pricing produces https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. Optional content distinguishes creative versions; term can label a paid-search keyword.
Use consistent lowercase names and a repeatable spelling convention so analytics reports do not split one campaign across differently named values. Existing query parameters are preserved; matching UTM keys are replaced by the values entered here.
What UTM tags do not do
A tagged URL labels a visit for analytics that read UTM parameters; building the link does not install analytics or guarantee that a platform will attribute a conversion. Test the final destination and check that the receiving analytics setup records the campaign as expected.
This builder creates the full URL and does not shorten it. Avoid putting personal or confidential information in campaign parameter values because they are visible in the URL.
Related calculations: Campaign ROI & ROAS Calculator · Lead Conversion Rate Calculator
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Only the details you need.
The tool is intentionally simple. Open an answer only when you need it.
How does this tool work?
- Paste the destination URL.
- Add the UTM fields you want to track.
- Generate and copy the finished campaign link.
Which UTM fields are required?
This tool lets you use any combination, but source, medium and campaign are the most common fields for campaign reporting.
Does the tool shorten links?
No. It builds the full tracked URL so you can use it directly or pass it to your preferred shortener.
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