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Distributors & wholesalers

Distributor CRM that keeps the customer sale close to stock and purchasing.

Manage the account and pipeline, quote products, check incoming supply, order from suppliers, receive deliveries, track customer fulfillment and review the margin behind what you sell.

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Use Case

The promise to the customer depends on supply the customer never sees.

Distribution becomes difficult when Sales knows the customer, Purchasing knows the supplier and the warehouse knows what arrived, but nobody has the full order story without opening three systems.

Lynka connects the customer record with products, suppliers, purchase orders, goods receipts, fulfillment and accounting records so each team can work from the part it owns without losing the references around it.

Requirements

Problems start when the same product means something different to each team.

Account

That matters when procurement, finance and operations at the customer are different people but the commercial relationship belongs to the same company.

Quote

The quote can also retain product cost and margin information, giving the business a chance to notice a poor commercial result before the sale is finalized.

Availability

That lets the buyer consider what is already expected before placing another supplier order.

Purchase

The purchase order then records the selected supplier, quantities, costs, currency, expected date, freight and payment terms. Ordered and received quantities stay separate while the order is open.

Receiving

Posted accepted quantity updates purchasing receipt totals and can create the stock movement that changes inventory. Receiving issues remain visible instead of being hidden inside one final received quantity.

Fulfillment

Payment remains its own record. That gives the distributor separate answers for what was sold, what was delivered and what money has been received.

Ap Margin

Inventory Valuation Summary shows the value held in positive stock, while Margin by Product compares recognized revenue with cost of goods sold.

Solution

Customer demand and the supply behind it meet around the same product trail.

Account

Account history belongs to the company, not only the individual buyer

A distributor can have one customer company with several contacts, each with a different role. Customer-contact relationships can identify primary, billing and decision-maker contacts while deals and activities remain attached to the account history.

That matters when procurement, finance and operations at the customer are different people but the commercial relationship belongs to the same company.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Quote

Quote from the product record the warehouse and buyer also use

Quotes can use catalog products with quantity, selling price, discount, tax and currency. Product records can retain SKU, barcode, cost, stock settings and supplier relationships.

The quote can also retain product cost and margin information, giving the business a chance to notice a poor commercial result before the sale is finalized.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Availability

Check what is available and what is already on order

Current stock is different from incoming stock. Goods in Transit uses open purchase-order quantity that has not yet been received, while the Reorder List highlights products at or below the configured minimum level.

That lets the buyer consider what is already expected before placing another supplier order.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Purchase

Buy from the supplier with the terms that fit the order

A product can have several supplier records with different vendor SKUs, buying prices, currencies, lead times and minimum order quantities.

The purchase order then records the selected supplier, quantities, costs, currency, expected date, freight and payment terms. Ordered and received quantities stay separate while the order is open.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Receiving

Record partial deliveries and receiving problems

A supplier can deliver one purchase order in several receipts. Each receipt can separate accepted, damaged and on-hold quantities.

Posted accepted quantity updates purchasing receipt totals and can create the stock movement that changes inventory. Receiving issues remain visible instead of being hidden inside one final received quantity.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Fulfillment

Track what the customer received separately from what they paid

Invoice fulfillment records delivered quantities against invoiced products and can be posted in stages. Posted fulfillment can create the outbound stock movement and related cost effect when the accounting conditions are met.

Payment remains its own record. That gives the distributor separate answers for what was sold, what was delivered and what money has been received.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Ap Margin

Check supplier bills against purchasing and watch product margin

Supplier bills can link to the purchase order and posted goods receipt, run through three-way matching and require approval before payment according to workspace controls.

Inventory Valuation Summary shows the value held in positive stock, while Margin by Product compares recognized revenue with cost of goods sold.

That gives distribution managers a view of both the capital sitting in stock and the gross profit produced when products sell.

Sales reporting
Track output, pipeline health, and conversion.
Qualified leads
124
Conversion
18.4%
Avg. deal size
USD 21.8K
Trend
Rep comparison
Manager-friendly breakdown.
Owner
Open
Won
Jordan Lee
14
USD 62.4K
Olivia Hart
9
USD 41.8K
Maya Bennett
11
USD 48.2K

Results

The order is easier to explain from quote to receipt.

Sales can see the commercial position behind the customer offer.

Purchasing can compare supplier terms against the order in front of it.

Partial and imperfect deliveries remain visible.

Stock reporting points back to the same product trail.

Supplier billing can be checked against what was ordered and received.

Explore Lynka

Distributor Sales InventoryInventoryAgreementsReporting

Put the customer order, supplier order and stock movement in the same business history.

Use Sales for demand, Purchasing for supply, Receiving for what arrived and Fulfillment for what left the warehouse.

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SKU
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Brand
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USD 200.00
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USD 30,000.00
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BluePeak
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USD 110.00
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PRD-0004
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Launch Kit
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Category
Services
Brand
BluePeak
Item type
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Standard product

Questions about Distributors & wholesalers

Can Lynka manage several suppliers for the same product?

Yes. Each supplier can have its own SKU, price, currency, lead time and minimum order quantity for the same product.

Lynka

CRM for small businesses with lead generation, sales, quotes, invoicing, inventory, accounting and support.

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