Campaign plan and spend
Record the campaign name, dates, channel, audience, goal, budget and actual spend.
A campaign can generate activity without generating business. The useful question is what happened after people entered the campaign.
Lynka keeps campaign membership, sales opportunities and revenue attribution close to the CRM records they came from. That lets a small team evaluate a campaign without building a separate spreadsheet of leads, deals and invoices.
Campaign leads
Associate leads with the campaign and track a campaign-specific status without changing the lead's Sales status.
Questions about Marketing
What can I store on a Lynka campaign?
Campaigns support name, description, status, dates, budget, spend, goal, channel, target audience, expected ROI and sales outcome values.