Create the campaign with a name, status, dates, channel, target audience and goal. Add the planned budget and actual spend when those numbers are part of the campaign review.
A campaign can include an expected ROI for planning, while actual performance comes from the sales activity attributed back to it.
Campaign Leads connects CRM leads to the campaign. A campaign-specific status can describe what happened inside the campaign without overwriting the lead qualification status in Sales.
The same lead can therefore be part of campaign reporting while Sales continues to manage ownership, follow-up and qualification separately.
As campaign leads become opportunities, the campaign can show the pipeline and won value associated with that work.
Opportunity attribution can also record an attribution type and weight, which is useful when several campaigns contributed to the same sale.
Lynka tracks cash collected alongside pipeline and won value at campaign level.
That distinction helps when a campaign appears successful in the pipeline but the business wants to understand how much associated revenue has actually reached billing and payment records.
Attribution touchpoints can store source, medium, campaign and notes on the relevant record.
Revenue attribution also carries source and medium details with invoice and lead information when the relationship is available.
Campaign Performance brings spend, pipeline value, won value and ROI into the same campaign report.
Filter by campaign status or channel when the useful comparison is a subset of campaigns rather than the entire history.
Campaign Conversion follows distinct attributed leads and measures conversion through the sales outcome. Winning is based on opportunities, not a fake “won lead” status.
That keeps the marketing metric aligned with Lynka's sales model, where leads are qualified and opportunities are the records that can be won or lost.
A campaign can have an opportunity marked won before the related customer invoice is fully paid. Lynka keeps won value and cash-collected value as separate measures so Marketing does not have to treat a closed opportunity as money already received.
That distinction is especially useful for businesses with payment terms, deposits or partial settlement after the sale is won.
Campaign Performance can be filtered by campaign status and channel. The report brings spend, pipeline, won value and ROI together for the campaigns in scope.
Campaign Conversion uses distinct attributed leads and follows their progress into qualification and won opportunities, rather than counting every touchpoint as a separate person.
Lynka keeps the campaign and the CRM relationships together so the review can start from the records themselves.
Lynka Campaigns is the commercial record for a marketing initiative. It keeps the campaign plan and spend beside the CRM outcomes used to judge whether the effort produced business.
Campaigns can include dates, status, channel, target audience, goal, budget, spend, expected ROI and outcome values.