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Agencies

Agency new business gets messy when the proposal keeps changing.

Research prospects, qualify the serious opportunities, keep follow-up visible, preserve proposal revisions and invoice the version the client actually accepted.

Start FreeSee pricing

Use Case

Client delivery does not leave a separate calendar for selling.

A good agency prospect does not always arrive through a neat form. It might start with research, a referral, a cold email or a conversation that takes weeks to become a real brief.

Lynka gives research, active opportunities, proposals and billing their own records so the new-business team can see what is happening without turning every conversation into a deal.

Requirements

The best opportunities often disappear in the least dramatic ways.

Prospecting

Results stay outside Sales until you save them, which makes it useful for researching a niche without filling the CRM with every company that appeared.

Qualification

Create a deal when the opportunity is serious enough to manage with expected value, probability, stage and close date.

Follow Up

For repeatable outreach, sequences can combine email and task steps with waits and stop when a reply is detected.

Proposals

When a client removes a workstream, changes the package or negotiates the fee, revisions preserve earlier versions while the latest offer remains current.

Signature

Creating a newer signing link revokes older open links for the same quote, which helps prevent a client acting on a version the agency has already replaced.

Billing

Several payments can sit against one invoice for deposits or staged settlement. Credit notes remain separate when the bill itself needs adjusting.

Repeat

That gives the team useful context when a client returns months later.

Solution

The commercial thread survives the busy week.

Prospecting

Research the accounts you actually want

Lead Generator can search businesses by country, city and industry, with search terms and available filters for a narrower run.

Results stay outside Sales until you save them, which makes it useful for researching a niche without filling the CRM with every company that appeared.

Lead capture
Capture form
What gets collected.
Company name
Northstar Logistics
Website
northstar.example.com
Country
United States
Size
11-50 employees
Saved result
What becomes usable downstream.
Source
Website inquiry
Assigned owner
Maya Bennett
Lead score
340
Routing
Sales · Qualified review
Next step
Call within 30 minutes

Qualification

Keep weak opportunities out of the forecast

A saved lead can hold source, owner, priority, notes, next action and qualification details while the team learns whether there is a real brief, budget, decision maker and timeline.

Create a deal when the opportunity is serious enough to manage with expected value, probability, stage and close date.

Pipeline & deal velocity
Real-time pipeline monitoring and immediate next steps.
Pipeline momentum
See what is moving and what is at risk.
Pipeline
$352K
Won month
$48.5K
Open deals
12
Trend
Next actions
Account
Action
Due
BluePeak
Quote
Today
Harbor Med
Terms
Tmrw
Northstar
Qualify
Today

Follow Up

Keep the follow-up where the team can see it

Calls, meetings, email follow-up and tasks can have owners, due dates, reminders and recurrence. Gmail sync can keep the relevant thread with the CRM record.

For repeatable outreach, sequences can combine email and task steps with waits and stop when a reply is detected.

Lynka
Leads
Deals
Activities
Notes
Search records...
Maya Bennett
Northstar Logistics
Jordan Lee
Northstar Logistics
Olivia Hart
Northstar Logistics
Maya Bennett
Qualified lead · Northstar Logistics
Contact
Email
Activity
Notes
Docs
Implementation timeline
Can we align the rollout for early next month?
Pricing review
Please send the updated proposal with the annual billing option.
Reply from Lynka
Updated quote sent. Next step is internal review.
Context
The relationship beside the activity.
Company
Northstar Logistics
Lead score
340
Opportunity
99.9%
Current page
/pricing

Proposals

Let the scope change without losing the old proposal

Quotes can use catalog items or custom service descriptions with quantity, price, discount, tax, currency, validity and terms.

When a client removes a workstream, changes the package or negotiates the fee, revisions preserve earlier versions while the latest offer remains current.

If pricing or terms need an internal check, approval can hold the quote before customer signing begins.

Quote builder
Q607204
Draft quote · USD
Adjust tax
Choose template
Customer or Deal
BluePeak Trading
Due date
09/15/2026
Currency
USD
Description
Qty
Unit
Tax
Total
Operations platform annual plan
1
1,176.15
15%
USD 1,352.57
Onboarding and setup
1
320.00
15%
USD 368.00
Tags & categories
Add tags...
Customer notes
Visible on the final document...
Totals
Subtotal
USD 1,496.15
Tax total
USD 224.42
Grand total
USD 1,720.57

Signature

Send the current proposal for the client's decision

Lynka can generate the quote PDF and create an expiring signing session tied to that document. Views, signatures, rejections and signing evidence stay with the quote.

Creating a newer signing link revokes older open links for the same quote, which helps prevent a client acting on a version the agency has already replaced.

Quote to invoice
Draft invoice
Converted from quote
Import from Quote
Finalize Invoice
Customer or Deal
BluePeak Trading
Due date
10/01/2026
Currency
USD
Line item
Qty
Unit
Tax
Line total
Operations platform annual plan
1
1,176.15
15%
USD 1,352.57
Items imported
Imported 1 line item from Q000271.
Import from Quote
Search quotes...
Q000271
Tunnel Lounge
USD 115.00
Ready
Q000289
Summit Advisory
USD 243.80
Expired
Q000257
BluePeak Trading
USD 1,352.57
Ready

Billing

Bill the commercial version the client accepted

Accepted quote details can be used when the invoice is created. The invoice then tracks billed amount, due date, payments received and remaining balance.

Several payments can sit against one invoice for deposits or staged settlement. Credit notes remain separate when the bill itself needs adjusting.

Quote to invoice
Draft invoice
Converted from quote
Import from Quote
Finalize Invoice
Customer or Deal
BluePeak Trading
Due date
10/01/2026
Currency
USD
Line item
Qty
Unit
Tax
Line total
Operations platform annual plan
1
1,176.15
15%
USD 1,352.57
Items imported
Imported 1 line item from Q000271.
Import from Quote
Search quotes...
Q000271
Tunnel Lounge
USD 115.00
Ready
Q000289
Summit Advisory
USD 243.80
Expired
Q000257
BluePeak Trading
USD 1,352.57
Ready

Repeat

Keep the client when the next brief is a new sale

One company can have several contacts and several opportunities over time. A new campaign, project or retainer can get its own deal, quote and invoice without creating a second client account.

That gives the team useful context when a client returns months later.

Lynka
Leads
Deals
Activities
Notes
Search records...
Maya Bennett
Northstar Logistics
Jordan Lee
Northstar Logistics
Olivia Hart
Northstar Logistics
Maya Bennett
Qualified lead · Northstar Logistics
Contact
Email
Activity
Notes
Docs
Implementation timeline
Can we align the rollout for early next month?
Pricing review
Please send the updated proposal with the annual billing option.
Reply from Lynka
Updated quote sent. Next step is internal review.
Context
The relationship beside the activity.
Company
Northstar Logistics
Lead score
340
Opportunity
99.9%
Current page
/pricing

Results

The agency can return to the opportunity without reconstructing it.

Warm introductions remain visible when delivery takes over the week.

Outbound work begins with selected accounts rather than an untouched list.

Pipeline represents qualified work the agency has chosen to pursue.

Proposal history makes the accepted scope and price easier to trust.

Repeat work begins from the client relationship already there.

Explore Lynka

See an agency prospecting workflowFind and save business prospectsManage leads and deals in Lynka SalesManage quotes and invoicesExplore sales and operations reports

Keep the proposal history straight when the client changes the brief.

Use Lynka for prospecting, follow-up, proposal revisions, signatures and billing around agency new business.

Start FreeSee pricing
Lynka
Campaigns
Campaign leads
Reporting
Create campaign
⌂
◔
≣
⌁
▦
Search campaigns...
This quarter
Campaign snapshot
Marketing to sales handoff.
Captured leads
148
Qualified
42
Revenue influenced
USD 84.2K
Lead
Source
Status
Maya Bennett
Landing page
Qualified
Jordan Lee
LinkedIn
New
Olivia Hart
Referral
Working
Attribution
The context panel marketers need.
Campaign
Q3 Growth Sprint
Owner
Amelia Burrows
Budget
USD 12,000
Spend
USD 8,460
Pipeline created
USD 112,000
Won revenue
USD 38,400

Questions about Agencies

Can agencies prospect for new clients in Lynka?

Yes. Lead Generator can search businesses by market, and selected results can be saved into Sales for qualification and follow-up.

Lynka

Lynka combines business lead generation and CRM, so smaller businesses can find prospects and manage customer work in one place.

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