A company can carry trading or legal name, industry, website, phone, tax or registration details, source, owner, team, territory, addresses and custom fields.
Contacts keep their own names, emails, phones, job titles and departments. The account can therefore change people without losing its identity or sales history.
Contact relationships can identify a primary contact, billing contact, decision maker or another role while each person remains a normal contact in their own right.
That makes handover easier because the next salesperson does not have to decode a note to discover who approves the purchase or receives the invoice.
The same company can have several opportunities while every opportunity keeps its own stage, value, owner and outcome.
Repeat sales, separate departments and parallel opportunities therefore do not require duplicate company records just to keep the deals distinct.
Quotes and invoices can reference the customer and contact involved in the transaction. Sales and billing can work from the same underlying account while the commercial document keeps its own history.
The customer relationship survives the move from conversation to quote to invoice without flattening those documents into the company record itself.
Support tickets can reference the customer and relevant product, quote or opportunity when those records matter to the issue.
The support team gets useful account context without turning the ticket into a sales note or forcing the customer to be recreated in another system.
Company, contact and lead records include merge-history fields so a consolidated record can retain where a duplicate was merged and why.
Merge history is a cleanup safeguard, not an excuse to create duplicates freely. Its job is to make consolidation more traceable when cleanup is necessary.
Companies and contacts give those people distinct identities without fragmenting one customer into several duplicate accounts.
B2B relationships get messy when company data, people and deal history are flattened into one record. Lynka keeps those layers separate while still making the relationship easy to follow.
Yes. Companies can have multiple related contacts, each with their own details and relationship role.
